Posted 1 month ago
Job Title
Marketing ManagerJob Description Summary
High-Level Accountabilities:-Job Description
Marketing areas of responsibilities include:
· Marketing of Dixie Outlet Mall including: Advertising, PR, Special Events
· Media Strategy & Placement Execution
· Market Research
· Manage Guest Expérience/Visual Merchandising
Other responsibilities include, but not limited to:
· Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community
· Responsible for all aspects of the advertising & media programs including developing a media plan/rationale and market research
· Direct the creative development and execution of the centre’s branding programs to promote Promenade as a lifestyle shopping destination and community hub
· Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community
· Liaise with existing and new-to-market retailers to support their business promotions
· Work alongside Specialty Leasing Manager to identify partnership opportunities and a visual merchandising strategy for vacancies to add vibrancy to the shopping experience
· Responsible for the development and direction of the Guest Services department and personnel
· Oversee the implementation, operation and promotion of the centre’s gift card program
· Support the management and leasing teams in developing materials and tactics to promote Promenade Mall to future retailers
· Oversee promotion fund billings, approve invoices, and ensure spending is adhering to budgeted amounts
· Prepare monthly marketing reports and budget updates
· Other duties as assigned
Skills & Experience Required
The successful candidate will possess:
· A post-secondary education with a minimum 5 years of marketing experience. Retail or shopping centre related experience is preferred.
· Advertising experience (digital marketing, social media, PR, traditional media).
· Proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques.
· Experience and a good understanding of special events, community relations, media relations
· Self-motivated, innovative and able to deal within a fast-paced environment.
· Ability to analyze demographics and related research information.
· Excellent communication, presentation and organizational skills.
· Knowledge of visual merchandising, sales, and retail operations is an asset.
· As an integral part of the property management team, interface with all members of the property team and contribute to collective goals, objectives and events.
· Ability to work after hours and on weekends for special events intermittently as necessary
· Computer literate – Excel, Word, Adobe Creative Suite or other graphics programs
Cushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to HRServices@cushwake.com. Please refer to the job title and job location when you contact us.
Workday in Client Site - CAN - Hamilton - 75 Centennial Pkwy N